Comment: The latest research in the field of big data and social physics reveals that the best way to secure ‘Yes’ might simply be to reveal a bit more of ourselves.
The idea of a ‘collective intelligence’ within societies and communities is not new. The origin of the word, ‘kith,’ in ‘kith and kin’ derives from the archaic English and Germanic words for knowledge. The same word that provides the root of ‘couth’ indicating a person of some sophistication and its more oft met antonym, ‘uncouth’.
Our ‘kith’ then is the circle of peers in our community from which we take much of our instruction when it comes to decision making and most of our learning. Taking advantage of this fact and some rather surprising research in the developing field of social physics may equip us with the gentle ‘nudge’ we need to bring the remaining undecideds on board the big blue bus. Read More