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Tag Archives: Negativity Bias

In a previous post, we observed the peculiar phenomenon of loss aversion, and the surprising ways in which it can affect our ability to reason, overcome and succeed. It might be beneficial now for those of us in the ‘Yes’ camp, to understand precisely how loss aversion comes about in order to better equip ourselves to counteract it.

Paul Rozin, one of the world’s most highly respected psychologists, noted in ‘Negativity Bias, Negativity Dominance and Contagion’, the ability of a single cockroach to completely ruin a bowl of cherries, while simultaneously pointing out that a single cherry placed upon a bowl of cockroaches does nothing to make the bowl appear more appealing. Read More

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